LinkedIn Marketing

Expand Leads Network

LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide. For businesses, LinkedIn is an effective tool for collaboration, sharing best practices, and targeted marketing efforts. Independent organizations can participate in various groups to expand their network, and executives and business owners can position themselves as thought leaders in their industry.

We help brands and businesses of all sizes across various industry segments to reach their target audiences and help them drive awareness and generate leads through smart ad campaigns. ​Our certified campaign managers help set up and manage ad accounts, run campaigns, and monitor ad budgets. From making connections to generating leads, establishing partnerships and creating better brand awareness, Our experts make an invaluable addition to our clients' digital marketing strategy.

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Advertising on your LinkedIn Business Profile serves as a good way to get your company information out there, LinkedIn is a great tool for target marketing. This can include using LinkedIn ads or LinkedIn Matched Audiences, two tools that market your business directly to the people who may be interested the most. LinkedIn Matched Audiences helps you re-target website visitors, market to contracts from your customer databases and marketing automation platforms, and reach decision-makers at target companies for your account-based marketing programs. It’s available for all LinkedIn advertising products, including Sponsored Content, Sponsored InMail, and other ad formats.

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To improve your LinkedIn ads you need to run split tests to track audience response. Split test are also referred to as A/B testing. This requires optimizing your LinkedIn Sponsored Content campaigns. Split testing requires testing and iterating so that every component of your campaign, such as images and calls-to-action, is optimized. Tests should run for at least two weeks to be truly meaningful, and you should only test one variable at a time to see if it makes a difference.

LinkedIn ads work best for reaching small- to medium-sized businesses.

To make this work requires enabling the “Company Size” filter that allows you to target the companies that are most likely to purchase your product or service. One of the challenges to this service is many companies with 50 or fewer people have not set up a company page on LinkedIn and those that have don’t require individual employees to associate their profiles with the company page.

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The good news is that LinkedIn allows you to retarget visitors to your website with ads, which means you are going after people who have already shown interest in your product or service. You also have the opportunity to connect with qualified leads through lead generation forms that are designed to collect information via your ads. When members click your ad’s call-to-action button, for example, the form will open with the fields already filled using information from their LinkedIn profile. It’s that easy. 

Another tool LinkedIn offers is Sales Navigator, which gives marketers an edge in lead generation, business development, and brand awareness on the platform. It takes about an hour to set up and, once ready, offers a predictive search so the more you use it the faster it will work to tailor your results to your needs.

Sales Navigator was created for sales professionals, many of whom focus on account-based marketing (ABM), which focuses on the account or company rather than individuals. Fortunately for marketers, Sales Navigator is extremely useful for both ABM and individual lead generation marketing.

Finding the perfect prospects requires fine-tuning your searches. These are prospects that are enjoyable to work with, the ones to whom you can give the best service, and those that offer a greater financial return for your business. You can use LinkedIn to seek these prospects out, but another way the platform works is to attract them to you. Our clients experience more than 100 times page followers and 50 times more online leads and prospects on a month on month basis.