You want to keep your B2B brand growing in the direction that it is now going. Maintaining a positive trend in your numbers will be a (literal) uphill climb if you partner with marketing agencies that aren't solely focused on growth. Fortunately for you, growth marketing is about to enter a new era. If you've been under the impression that this is merely a fancy term used in the industry, you need to reconsider.
Growth Marketing: What Is It?
Growth marketing is a strategy-driven approach that uses all available marketing channels to help organizations expand and generate returns on investment through higher traffic, revenue, and conversion rates. In contrast to growth hacking, which is a one-time tactic to achieve quick growth, growth marketing is an all-encompassing, long-term strategy that yields quantifiable and long-lasting outcomes.
Growth marketers use a variety of strategies to execute a plan to build your B2B business, and while they may make use of growth hacks, this is just one of them.
In contrast to traditional marketing, growth marketing adds activation, retention, referrals, and revenue to an expanded funnel—often referred to as the "Pirate Funnel"—in order to achieve long-term growth. Like growth hackers, growth marketers test out various strategies before determining which one best engages customers. Then, same techniques are applied once more to increase income, referrals, and client retention.
If your B2B brand seems to be headed toward success with growth marketing, it's probably time to consider working with a growth marketing firm. It's a significant step, but you can select an organization that will propel your brand forward and help it reach new heights if you have the correct information and prepare ahead of time.
However, you must first identify what you're trying to find.
What Works with a Growth Marketing Company?
While most agencies are not one-stop shops, we like to think we do it all. But any good growth marketing company should be able to handle the majority of your brand's requirements, including cross-channel integration techniques that come together to create a comprehensive, all-encompassing marketing plan built around well-defined deliverables and trustworthy data. Your growth marketing firm should provide a solution that spans all of your company verticals and positions your brand as a leader in the field, from discovery to delivery to outcomes.
Growth marketing firms ought to be capable of managing:
SEO: Technical and content-driven SEO that doesn't employ black hat tactics.
Content: everything about it, from planning to producing and distributing it, should be consistent with your brand and geared toward expansion.
In terms of branding, you are the expert on your brand, but your growth marketing firm should be rather close.
Lead generation: A key component of any successful growth marketing plan is locating new prospects and guiding them through the funnel.
Social media: The majority of consumers are on social media, so your brand needs to be there too.
Marketing Automation: Growth marketers rely on marketing automation to handle the tiresome repetition of email campaigns, prospecting, and client contacts so they can concentrate on making a difference.
Which Gains Come from Working with a Growth Marketing Agency?
Are higher income and traffic levels insufficient? Yes, they are, but how a growth marketing agency accomplishes these goals sets them apart. Yes, growth should always be the primary and most noticeable advantage of working with a growth marketing agency. However, working with a growth marketing firm can improve your B2B brand in a lot more ways.
Prioritize Your Area of Expertise As a Growth Agency Assists in Lead Generation
Assume you are a SaaS company in the tech sector. You should dedicate your attention to developing new service lines, adding features, upgrading current products, and developing new goods. If you're stopping your day to compose a blog post or tweet, you won't have time to concentrate on that. And let's be honest: can you really give anything your all when your focus is drawn in a hundred other directions?
With a growth marketing firm, you can focus your time on projects that make the most of your skills while your growth marketing specialists handle the rest.
Gain Access to Specialists in Growth Marketing in Your Field
To expand your B2B financial brand, you wouldn't approach a B2C retail marketer, would you? They just lack the knowledge and experience necessary to comprehend your brand's requirements or your sector. For this reason, First Page focuses on finding clients in the tech, financial, SaaS, and startup industries. Every specialist on our team has years of expertise dealing with the top companies in these industries; your company ought to be searching for something similar.
Your growth marketing company will be better equipped to create appropriate solutions that yield the outcomes you need when they have a thorough understanding of your market, your rivals, and the difficulties you have.
Save More on In-House Hires
Although expertise is expensive, hiring a growth marketing firm can lower expenses and improve your bottom line. Since the cost of hiring, onboarding, training, salary, and benefits is rising (and seasoned growth marketers are like needles in very big haystacks), the time and money you save on these items mount up quickly.
Quickly Expand Without Going over Budget
Growth is accompanied with scale. You must be prepared to grow once your B2B brand starts to show quantifiable and long-lasting benefits. Using marketing automation is one of the easiest methods to grow. It saves you time and streamlines your workflow, but the cost is high.
The resources and services required to start a full-scale marketing automation campaign are already provided by a growth marketing agency, saving you money on membership fees, license fees, and hiring staff. You will not only save costs but also time.
How Can I Pick the Best Growth Marketing Firm for My Business-to-Business?
We will acknowledge that we have some bias towards this question because it is quite serious. However, there are a few essential components you should look for when choosing a growth marketing agency.
Find a Growth Agency That Is Experienced in Your Industry
As previously stated, you wouldn't entrust your financial brand's growth to a retail marketer. If you work in the software as a service (SaaS) sector, you should look for a growth marketing firm with knowledge and experience working with other SaaS companies. They will be aware of the competitive environment and skilled at resolving issues that are particular to your business, your goods, and your sector.
Make sure they have unique growth strategies for every customer.
Growth marketing cannot be applied universally. If they guarantee the same rate of expansion (for example, triple the traffic! If they aren't being open about how they intend to deliver (double the revenue!) for each client, it ought to be a red flag. A top-notch growth marketing firm will develop a plan specifically for your brand based on the market, your goals as a company, and your past performance.
Seek Out the Capability to Grow Based on Demand
You want your agency to expand along with your business as it grows. Growth is, after all, the main objective. Make sure the agency you choose has the systems and equipment in place to grow alongside your company. Reaching a plateau is the worst thing that can happen in growth marketing, not losing sales. In order to meet your expanding needs, your agency should be able to scale up as necessary and share your commitment to business continuity.
Verify Whether They Are Using Developing Marketing Technology to Further Their Businesses
Although the terms growth hacking and growth marketing are sometimes used interchangeably, they are not the same. Growth hacking is tactical, but growth marketing is strategic. To develop your brand, a successful growth marketing firm will use growth hacking strategies including repetition, experimentation, and referral marketing. They'll need to be knowledgeable about every piece of marketing technology out there in order to accomplish that. They ought to be proficient with the technology in addition to having access to it. However, be cautious of organizations that become engrossed in the latest and greatest app. It diverts their attention from using the effective instruments.
In conclusion, your needs, goals, and challenges will determine which agency is best for you.
Finding the appropriate growth marketing agency can make all the difference to your business, but they can't be all things to all brands. Digital Mode is quite selective about the clients it works with in order to make sure there is a suitable fit. We also believe that you ought to be selective. We would be happy to discuss the possibilities if you believe we could serve as your growth marketing firm. We don't make empty promises, but we do support our assertions of growth with data, case studies, social proof, and an unwavering culture centered on a group of productive remote specialists.
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