In these uncertain times, the whole world is battling with COVID-19 and there is fear everywhere of loss of business and life. What can be worse than what we are seeing. This COVID-19 pandemic is frightening for all of the global citizens and bigger than anything most of us have seen before.
Amidst lockdowns and quarantines, social media marketing can be extremely handy tool to keep the business afloat. During this pandemic it is important as it also aids the overall economic situation.
Here's why social media and digital marketing can be very helpful during the coronavirus outbreak-
People Want More Digital Content than Ever
Offices are shutdown, streets are deserted, and our social lives have taken the worst hit ever. However, the human need for interaction, connection, and information is still the same. May be even stronger.
As a direct result, social media platforms are seeing sharp spikes in usage. This is the time to leverage online campaigns that can see much better reach and engagement.
Online Marketing Is Cost-Effective
Due to COVID-19, revenues of many businesses have seen huge drops. Businesses are not only demanding affordable solutions but are also looking at ways to outsource digital marketing efforts to freelancers. Online marketing platforms can provide businesses with multitude of free or affordable marketing tools that are available on the Internet. They can help both vendors and clients organize all aspects of the content strategy such as ideation, creation, distribution and measurement.
Influencer Marketing
The population of freelancers is growing by the day. Businesses can build strategies to promote their products and services by partnering with popular social media users or bloggers. Influencers usually have a large, engaged audience that brands can tap into to build credibility and even drive sales.
It Will Help Businesses Last
To prevent businesses from dying, owners have to keep the ball rolling. Businesses need to push out digital content that offers value to the target audience and helps the business to stay relevant, too. Businesses need to come up with strategies that can help keep the spirits of the team high.
It’s important to remember that all of this will soon be over. The lockdown is not meant to last forever.
If people find value in the content, chances are they’ll keep coming back. This is a great window of opportunity for enhancing customer retention and building a potential customer base through meaningful and relevant content contribution.
Promote Social Distancing
Businesses can use social media to convince people to comply with social distancing, and consequently help everyone. Medical clinics and other healthcare institutions can share information and promote best practices, medicines, and utilities on Facebook, Twitter, Instagram, and other social media channels.
Ultimate Power of Social Media
Latest research point out that, almost everyone today uses social media, even grandparents. More than 90% of Millennials, 75% of Gen X, and close to 50% of Baby Boomers use social media platforms for various purposes. Social connections can help businesses grow social following among all groups almost overnight, just by introducing a large number of targeted customers on social media pages.
Powerful Role of Marketers Like Us
In a nutshell, professional marketers have enormous potential to educate communities through social media scale. Sharing of best practices can help businesses take leadership roles during this crisis, and fight the battle. Marketers can reach tens of thousands (or millions) of people cost-effectively through paid social media advertising as well. One has nearly limitless options to influence people through paid social media, whether marketers are boosting posts, video ads, or other formats.
I’ll expand on the other benefits of social media marketing in future posts – stay tuned for that.
Коментарі